In 1477, Archduke Maximillian of Austria commissioned the very first diamond engagement ring on record for his betrothed, Mary of Burgundy. This sparked a trend for diamond rings among European aristocracy and nobility.
In 1947, De Beers launched its now classic slogan, "A diamond is Forever." This campaign spurred even more sales. The implied durability of a diamond conveyed the meaning in the American psyche that marriage is forever. A diamond's purity and sparkle have now become symbols of the depth of a man's commitment to the woman he loves in practically all corners of the world.The opening of the DeBeers mines in Africa made diamonds more accessible. In the 1930s, when demand for diamond rings declined in the U.S. during hard economic times, the De Beers Company began an aggressive marketing campaign using photographs of glamorous movie stars swathed in diamonds. Within three years, the sales of diamonds had increased by 50 percent.
diamonds still signify the celebration of a union and cherished memory, though more cuts make more styles an easy option for diamond lovers.
Weight: 2.5G
Metal: 925 Sterling Silver
diamond Weight: 0.32 CT
Band Width: 2.5 mm
Feature: Solid
Finish: Polish
Gemstone Type: diamond
Gemstone Creation: Natural
Gemstone Weight: 0.25 ctw (total weight)
Gemstone Clarity: I3
Feature: Hearts
